Reasons for the rapid development of silicone products in the maternal and infant market

In today's maternal and infant market, silicone products are becoming the first choice for many parents with rapid momentum, and their demand is extremely strong. This phenomenon contains many deep-seated reasons, which are closely linked to the product's own characteristics, market environment and changes in consumer perception.

From the perspective of product characteristics, silicone products have unparalleled advantages. Taking the 24th CBME Shanghai Baby and Children Exhibition, which ended in July 2025 as an example, liquid silicone maternal and child products have become the focus of the audience. Professional research data shows that more than 65% of buyers list liquid silicone materials as a priority procurement indicator. All liquid silicone products have passed the international food-grade safety certification and do not contain harmful substances such as bisphenol A and phthalates. They fully meet the most stringent safety standards for infant products, so that parents do not need to worry about their children's exposure to harmful chemicals. Its material stability is also excellent, and it can maintain stable performance within a wide temperature range of -40℃ to 230℃. Whether it is high-temperature disinfection or low-temperature storage, there will be no deformation and other problems, ensuring the safety of infants and young children. Moreover, the softness of high-end liquid silicone material (11 degrees) is close to the human skin (10 degrees), which can provide infants with a touch experience like mother's skin, greatly enhancing the sense of security of infants. This is crucial for babies who are in the early stages of growth and are extremely sensitive to touch. In the specific categories of maternal and infant products, silicone products are everywhere and perform outstandingly. Take silicone pacifiers for example. The market size of my country's baby silicone pacifiers exceeded 10 billion yuan in 2023, with significant growth. From the perspective of demand structure, the trend of safety upgrades is obvious, and the sales share of medical-grade silicone pacifiers has increased rapidly from 5% to 20%. At the same time, the unqualified rate of random inspections by Shanghai market supervision departments has decreased by 3%, which is enough to prove consumers' strong demand for pacifiers with higher safety standards and the improvement of market product quality. Functional segmentation is also outstanding. The annual compound growth rate of the anti-bloating pacifier market size exceeds 80%, and the online search volume of intelligent temperature-controlled pacifiers has surged by 300%, meeting the needs of different babies in different scenarios. In the field of bottles, silicone-wrapped bottles have excellent impact resistance, greatly reducing the risk of accidental breakage and effectively avoiding the damage caused by the broken glass bottle to the baby. Silicone supplementary food bottles, silicone bibs, silicone meal trays, etc. are also popular choices for maternal and child products. The silicone supplementary food bottle is soft and safe, which can meet the needs of babies to grasp and chew when eating independently; the silicone bib is durable and easy to clean, which can effectively prevent the baby from drooling and food residue from wetting the clothes; the silicone plate can be specially designed to be adsorbed on the tabletop to prevent the baby from overturning, which is extremely practical.

Changes in the market environment have also further promoted the growth of demand for silicone products. With the growth of the global population and the increase in female fertility rate, the overall maternal and infant market size continues to expand. According to statistics, the global maternal and infant market size has exceeded US$1.5 trillion, and will continue to grow in the next few years. In my country, the adjustment of birth policies and the continuous increase in the quality requirements of the younger generation of parents for maternal and infant products have led to the increase in demand for maternal and infant products year by year. Against the backdrop of such a huge market base and consumption upgrades, silicone products have gone with the trend with their own advantages. At the same time, the rise of e-commerce platforms and social media has provided more and more convenient channels for the promotion and sale of silicone maternal and child products. Sales in online channels have accounted for 60% of the total sales of maternal and infant products. Consumers can easily obtain information and evaluations of various silicone maternal and infant products through the Internet, compare and place orders to purchase, which greatly promotes the circulation of products.

The change in consumer concepts is also an important factor in the strong demand for silicone products in the maternal and infant field. At present, young parents pay more attention to the safety, environmental protection of the products and whether they can bring a better user experience to their children. They are willing to pay higher prices for products that are of high quality, highly designed and beneficial to their children's health. Silicone products fit these consumer concepts, their environmentally friendly properties meet the requirements of sustainable development, and some products also meet the standards for recyclable materials. For example, a certain maternal and infant brand of silicone teether has passed the EU EN71-3 certification and can withstand steam disinfection 20 times a day without aging. This durable and safe product is naturally favored by parents.

Industry experts predict that in the next five years, my country's infant silicone pacifier market will maintain an annual compound growth rate of 15%, while the entire liquid silicone baby products market will increase from the current 35% to more than 60% in the next three years. It can be foreseen that driven by continuous innovation and upgrading of products, continuous favorable market environment and consumer demand, the strong demand for silicone products in the maternal and infant field will continue for a long time, and will develop in a more diversified, high-end and intelligent direction, providing better products and services to infants and young children, and helping them grow up healthily.